Our campaigns aim to create powerful, emotionally resonant messages in all forms of media. Whether it’s a local or regional initiative, or helping a company or CEO manage an unforeseen issue or respond to a crisis, we seek to change both the heart and mind of voters and stakeholders to help them make up their minds on difficult or controversial issues. We believe in integrating traditional petition gathering, GOTV, advertising and earned media, and combine these tools with a varied of social media and e-advocacy tools to shape the debate and change public opinion as part of a holistic, integrated plan.
We think people are the most important factor in business which is why we have invested building personal relationships with elected officials, staff members, regulators and decision-effectors for over twenty years. In an era when the political landscape evolves continually, businesses and organizations are constantly faced with new challenges—more regulation, delays in permitting and difficult entitlements, and overall an unpredictable business landscape. We help our clients successfully navigate through all of these uncertainties by offering a clear and predictable path and in a timely manner that helps them save time and money. We maintain strong and authentic relationships with legislators and government officials at the local, state, and federal levels. We utilize past experience, diplomacy and common sense to provide an effective strategy for each client’s unique situation.
CRISIS & ISSUE MANAGEMENT
Crises are like accidents—you can never predict when they are going to happen. The key to successfully handling a crisis situation involves effective pre-planning, organization and anticipation of issues that could arise in your business. Our strategic approach to crisis communication and issues management is all about helping your business and its key leaders identify potential issues, develop a crisis communication plan, and build relationships with other people and organizations ahead of time. Such practices are essential to your business and success.
PUBLIC PRIVATE RELATIONSHIPS
Powerful relationships are forged when not-for-profits, business and public agencies and local officials begin to understand each other’s goals and objectives, and work together for the good of a community to address and solve problems. We specialize in helping create enduring and win-win business relationships that are fulfilling for those involved.
MEDIA RELATIONS & TRAINING
We know the media and how to place a story. Skillful delivery of the right message to your target audience—across any medium—can mean the difference between winning acclaim for your product or position on an issue, and negative coverage that can define your company for years to come. Ever adapting to new trends, we utilize traditional news media as well as social media outlets to reach target audiences. We place media relations strategy at the core of every integrated communications program. We excel at matching the right message with the right audience.
GRASSROOTS & GRASSTOPS ENGAGEMENT
What if your business needed to rally support around a specific cause or real estate development? Would you be able to develop and activate a coalition of distinct community-based organizations within a short time frame? Would the coalition hold strong when it came time for a final vote or approval? Our past experience has enabled us to successfully organize influential grassroots organizations and grasstops leaders on behalf of our clients to demonstrate an involved and empowered community. Here is a brief list of specific services we provided:
– Coalition building and management
– Coalition building and management
– Social networking mobilization
– Grasstops education and mobilization
– E-advocacy campaigns
– Grassroots organizing and stakeholder engagement